MAY 28 2026
Press Publish LA
FOX Studios, Hollywood
The visual identity for Press Publish Los Angeles: The Hollywood Creator Summit is inspired by cinematic marquee signage, reimagined for a modern creator audience. It is designed to be bold, shareable, and built for real-time capture, while subtly referencing Los Angeles and its Hollywood legacy. The system is created to be flexible, scalable, and stay consistent across all event applications.
The primary Press Publish LA logo was used consistently across digital promotions, event materials, and on-site applications.
In addition to the primary logo, I developed a supporting logo system for sponsor lockups and a stylized mark for The Hollywood Creator Summit. The extended identity carried across promotional materials and large-scale event signage throughout the FOX studio lot.
Building on the existing Press Publish palette, I expanded the color system to support a broader range of event applications. To maintain consistency and accessibility across deliverables, I established a set of approved color pairings for internal teams and external production partners.
I designed a custom icon system to support digital and on-site experiences, helping attendees navigate event materials including menus, schedules, and wayfinding.
